Celebrate and say thanks to those who thrive in the heat of the moment. The inaugural Rock-N-Ride is a traffic-stopping block party packed with music, motorcycles and men in uniform!

Rock-N-Ride Concert and Motorcycle Rally

Saturday, June 25

Hard Rock Café Downtown

Honoring all of Georgia’s first responders, this Party on Peachtree benefits the Grady Memorial Health Center - Atlanta’s premier Level 1 Trauma Center - as well as the Gold Shield Foundation - a support system for families of injured firefighters and police officers. Ride registration is just $40 and includes a commemorative tee and pin, as well as free food and live music.  

Cranking up at Killer Creek Harley-Davidson in Roswell, the Ride begins at 2 p.m. then cruises Downtown to the Hard Rock Café. No bike? No worries - just head into town for the MusicFest, a free six hour concert featuring local artists. While you’re rocking out, be sure to check out the local artist market, nab exclusive Rock-N-Ride merchandise and taste the town from local food and beverage vendors.

After the last set, throw your own after-party at the Hard Rock Café. Hailing from the historic Cornerstone building, the Hard Rock is considered the cornerstone of Southern rock. Plastered with memorabilia and kitsch, to step through the doors is to step into the heart and soul rock ‘n roll. Offering its classic, #1 on the billboards menu, you can enjoy Angus burgers, hardcore chicken wings and tons of other finger-licking bites.